As Wigan Borough Business Awards (WBBA) continues to grow, evolve, and reflect the strength of our local business community, we are proud to introduce an exciting new initiative for 2026 – the WBBA Ambassador Programme.
This year-round programme brings together a select group of respected business leaders, innovators, and community advocates who share a genuine passion for championing Wigan Borough’s businesses, people, and achievements.
What is the WBBA Ambassador Programme?
The WBBA Ambassador Programme has been created to strengthen connections across the borough and ensure the awards remain truly representative of the businesses and individuals they celebrate.
Our Ambassadors are trusted voices within the local business community. They are chosen not only for their professional experience and credibility, but for the values they bring – integrity, authenticity, and a genuine commitment to supporting others.
Ambassadors play a key role in helping WBBA reach, engage, and celebrate the breadth of talent across Wigan Borough, encouraging participation and helping to highlight the achievements, ambition, and impact of local organisations and individuals.
The Role of Our Ambassadors
WBBA Ambassadors support the awards in a number of meaningful ways, helping ensure the programme remains connected, inclusive, and community-led.
They help to:
- Raise awareness of the Wigan Borough Business Awards across the borough, ensuring businesses and individuals know how they can be recognised
- Encourage organisations and individuals to step forward and celebrate their achievements, innovation, and impact
- Share key updates, campaigns, and opportunities within their professional networks
- Represent WBBA at events, activities, and celebrations throughout the year
- Advocate for a stronger, more connected business community that values collaboration, growth, and recognition
There are no heavy commitments required. What matters most is enthusiasm, advocacy, and a shared belief in celebrating local success.
Why Ambassadors Matter
Our ambassadors help ensure the awards remain fair, transparent, inclusive, and credible. By acting as visible and trusted representatives of WBBA, they strengthen confidence in the process and help the awards continue to reflect the true character of Wigan Borough’s business community.
Their involvement supports our wider mission: to recognise excellence, encourage collaboration, and celebrate the people and organisations making a positive difference across the borough.
What Our Ambassadors Receive
As a thank you for their contribution, WBBA Ambassadors receive:
Enhanced Visibility
Each Ambassador is featured on the WBBA website with a dedicated profile, including:
- A professional photo
- A short biography
- Company logo
- Links to their business website or LinkedIn profile
Exclusive Opportunities
- Priority invitations to WBBA networking events and activities
- Early access to key announcements and updates
- Opportunities to be featured in blogs, spotlights, and wider PR activity
A Voice in Shaping WBBA
Ambassadors play an important role in helping shape the future of the awards, ensuring they continue to reflect the talent, ambition, and values of Wigan Borough.
Looking Ahead to WBBA 2026
The introduction of the Ambassador Programme marks an important step forward for Wigan Borough Business Awards.
Alongside the launch of the Hall of Recognition and the opening of WBBA 2026 entries, this programme reinforces our commitment to recognising local businesses and enhancing community connection and celebrating the achievements that truly matter.
We’re proud to have an incredible group of Ambassadors on board for 2026 and look forward to working together to continue championing the very best of Wigan Borough’s business community.