WIGAN BOROUGH BUSINESS AWARDS – Supporting your application for our 2025 awards
whAT ARE JuDges Looking for in your application?
The Wigan Borough Business Awards celebrate excellence in local business, and our Judges will be looking for entries that clearly demonstrate impactful achievements and high standards implemented by the business and provide a clear indication of future aspirations, including financial targets and associated milestones.
Submitting a strong application is your chance to showcase your business’s journey, successes, and ambitions. Take the time to tell your story with passion and purpose, highlighting the challenges you’ve overcome, the innovative ideas you’ve brought to life, and the difference you’re making in the Wigan Borough. Remember, it’s not just about what you’ve done — it’s about where you’re going next.
When preparing your application, don’t be afraid to let your personality shine through. The Judges want to get a true sense of who you are, what drives your business, and what makes you unique. Think about the story behind your success — what challenges have you faced? What lessons have you learned? And most importantly, what impact have you made on the community and the people you serve? An authentic, well-rounded application that highlights both achievements and future goals will leave a lasting impression.
Here are some key points to cover in your application
- Thoroughness and Presentation
Judges expect applications to be well-thought-out, clear, and professionally presented. Pay attention to the details and make sure your entry is free from grammatical errors and is structured in a logical, easy-to-follow manner.
- Impactful Achievements
Your application should highlight the key achievements that demonstrate the positive impact your business has made. Whether it’s growth, innovation, or overcoming challenges, be sure to provide clear examples of how your business has excelled and made a difference.
- Future Aspirations
Judges want to understand where your business is heading. Your application should include a clear indication of your business’s future goals, particularly focusing on financial targets and the milestones you plan to reach. Be specific and realistic about your business’s growth trajectory.
- Local Influence
The connection your business has with the local community is important. Judges appreciate seeing how your business has contributed to the borough – whether through local hiring, charitable work, or supporting local causes. This connection to Wigan Borough adds meaningful context to your application.
- Mission & Strategy
Your business’s mission and strategy should be at the heart of your application. The judges want to see that you have a clear purpose, a unique value proposition, and a sound financial model. To help, you’ll need to include a concise statement – no more than 20 words – detailing your mission and strategy.
- Purpose: What drives your business? What are you passionate about?
- USP (Unique Selling Proposition): What sets you apart from your competitors? What makes your business the best in your sector?
- Economics: How do you plan to achieve financial success? What is your plan for making money?
- Sector Advantage
Be sure to emphasise your competitive edge. If you have a unique selling proposition (USP), explain how it provides you with an advantage over competitors in your sector. This will help the judges understand your position in the market and how you plan to stay ahead.
By keeping these expectations in mind and carefully crafting your application, you’ll increase your chances of impressing the judges and putting your business in the best possible light. We look forward to seeing your entry!
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