We’re delighted to welcome back the UK Tote Group, owners of the Tote, as a sponsor at Wigan Borough Business Awards 2025!
After supporting last year’s Charity Fundraiser, the Tote team return this year as proud sponsors of the Technology & Innovation Business of the Year Award, a category that perfectly reflects their own values of thinking differently, owning it and loving winners.
The Tote has been part of the UK betting landscape for nearly a century and remains firmly at the heart of Wigan. Over the decades, they’ve grown to become a major employer in the borough, with more than 200 colleagues working across product, technology, marketing, and customer operations from their Wigan HQ.
In a fast-moving industry, the Tote continues to innovate and challenge the status quo, investing in technology and launching exciting new products to deliver exceptional experiences to racing and sports fans. Their commitment to digital transformation and customer-focused innovation makes them an ideal sponsor for a category that recognises businesses leading the way through technological advances and fresh ideas.
We caught up with the team at Tote to find out why supporting the awards once again was important to them:
Alex Frost, CEO of the UK Tote Group, said: “We are proud and excited to be supporting the awards again this year, celebrating the amazing talent in our community really matters to us! As a growing digital business, it’s great to sponsor this category, supporting others within the community who share our passion for innovation and technology to deliver exceptional customer experiences.”
We’re proud to have the support of such an iconic Wigan-based business, and grateful to the Tote team for once again helping us to recognise the innovative and ambitious businesses within our borough.
You can learn more about UK Tote Group via their website – UK Tote Group – For The Future of Racing